BEND Creative
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Services • Social & campaigns

Grocery social that people actually share.

BEND Creative runs social media and campaigns for grocery and CPG brands. We’re the team behind the No Frills feed, which ran on a paid media budget of exactly $0 and outperformed the other Loblaw banners by 3x.

Best for
Grocery retailers and CPG brands
Includes
Always-on social, campaigns, stunts, content production
Proof
No Frills: $0 paid media, 3x, three awards
3x
The No Frills feed outperformed the other Loblaw banners by 3x in 2023.
$0
Paid media budget behind the whole program.
3
Industry awards in one year, including Gold at the In-House Agency Forum Awards.

From the No Frills feed

  • No Frills Instagram post of an iced coffee wearing a knitted scarf
  • No Frills Instagram post of a stalk of celery wearing a pool floaty
  • No Frills Instagram post of two soda cans acting out a Star Wars scene
  • No Frills Instagram post of a Renaissance portrait holding a tub of ice cream
  • No Frills Instagram post styled as a motivational poster, starring mushrooms
  • No Frills Instagram post of a green apple dressed as Wednesday Addams
  • No Frills Instagram post of a banana peel on a St. Patrick’s Day hat

A content engine for the aisle.

Planned around the retail calendar.

Grocery has its own rhythm: flyer weeks, long weekends, back to school, the holidays. Good grocery social rides it.

We plan campaigns around the moments your shoppers are already thinking about, then fill the days in between with fast, funny, always-on posts in your brand’s voice. Read how we did it for No Frills, from the daily feed to an April Fool’s stunt people passed around with zero paid push.

Social works best when the store looks like the feed. We design in-store signage and packaging too, so a campaign can run from the post to the shelf.

  • Earn the shareIdeas strong enough to do their own distribution.
  • Sell the storePrices and events people actually remember.
No Frills Instagram post of a corn on the cob wearing a tie

The proof

Work that got shared.

Grocery social media, answered.

What does a grocery social media agency do?

It plans, writes, designs and produces a grocery brand’s social channels: an always-on feed, campaigns around the retail calendar and the occasional stunt. The best ones understand how grocery works, from flyer weeks to category managers, so posts sell what’s actually in store.

Can organic social work without a paid media budget?

Yes, if the ideas are strong enough to be shared. The No Frills feed ran on a $0 paid media budget and still outperformed the other Loblaw banners by 3x in 2023.

What should a grocery store post on social media?

Things shoppers care about this week: seasonal produce, dinner ideas, prices worth repeating and the small holidays and moments people are already talking about. Keep it in one recognizable voice and make each post worth sending to a friend.

Do you produce the content too?

Yes. Copywriting, art direction, photography, videography, motion graphics and design are all done by our team.

Who is BEND Creative?

BEND Creative is a Toronto creative agency for grocery and CPG brands, built by insiders from Canada’s largest grocery retailer. Services include brand identity, CPG packaging and labels, retail and in-store signage, and social and campaigns.

  • social strategy
  • campaigns
  • always-on content
  • copywriting
  • art direction
  • photography
  • videography
  • motion graphics
  • social media design

More from BEND

One team, from the pack to the post.

BEND Creative also does packaging and label design, grocery store signage and wayfinding and brand identity design.

Want a feed people send to the group chat?

Tell us what you’re selling. The coffee’s on us.

Get Bent.