A brand identity is a set of decisions you can repeat: one mark, one type family, one palette, and the rules for using them.
For REB Clinical Skincare, we built a luxury brand from scratch: a mark that fits on a 30 mL bottle, a label system for the whole range and a Shopify store from the same type, gold and imagery.
For Rabba Fine Foods, we gave a new beer and wine category its own voice inside the Rabba brand: a condensed typeface, one red and a heavy serif ampersand that became the mark for Wine & Beer.
- On packReads at label size and on a shelf.
- In storeScales up to windows, doors and signs.
- On screenHolds up as a thumbnail and a profile picture.
