Notes from the aisle.
Blog
How We Won an Award for Canada's Biggest Grocer on a $0 Budget
Most "viral" social comes with a budget behind it. Production. Paid media. A war chest. We didn't have one. No Frills, the largest grocery chain in Canada, needed to blow up its social media on the heels of a massive marketing push.
Less Creative, More Director
Being a creative director means you don't really get to create. You direct. You manage. You present. You revise based on feedback from people who don't know what kerning is. You fight for the right font and lose half the time.
Mastering the Art of CPG Brand Storytelling Techniques
Alright, let’s cut to the chase. If you’re in the consumer packaged goods (CPG) world, you know the market is a jungle. Everyone’s shouting, “Buy me! I’m the best!” But here’s the secret sauce: storytelling.
Learn from Canadian Successful CPG Branding Examples
Alright, buckle up! We’re diving headfirst into the wild, wonderful world of Canadian CPG branding. If you’re in the business of consumer packaged goods, you know the battlefield is fierce. But guess what?
Elevate Your CPG Branding with Storytelling: cpg brand storytelling strategies
Let’s face it. In the crowded world of consumer packaged goods (CPG), shouting louder doesn’t cut it anymore. You need to connect. You need to engage. You need to tell a story that sticks like peanut butter on toast.